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Tapestry

OBJECTIVES AND STRATEGIC ASPECTS

The overall aim of TAPESTRY is to increase knowledge and understanding of how to develop effective communication programmes to support sustainable transport policies in Europe.  This will be achieved through the application of best practice in the communications field gathered from previous research (both within and outside the transport sector), to three clusters of case studies, each comprising a group of campaigns in a given topic area.  The three project cluster topics are:

the promotion of an integrated package of sustainable transport modes,
improving the image of a specific public transport line or mode,
linking transport to communication programmes in other sectors such as health and environment.



The TAPESTRY work programme has defined seven main objectives:

1. To manage the TAPESTRY project effectively and efficiently, including a programme of three case study clusters and additional follower sites to meet TAPESTRY objectives within resource constraints.
2. To produce and maintain a European-wide state of the art review on the principles and practice of promoting sustainable transport and its assessment, drawing on the Consortiums past experience in projects such as INPHORMM and CAMPARIE.
3. To develop and implement clusters of case studies, in which the ʽstate of the artʼ principles and best practice can be applied, monitored and evaluated.
4. To develop a common assessment framework for all case studies covering the life cycle of design, implementation and review, allowing for a local assessment, a European cross-site assessment and a thematic assessment.
5. To create an active network of interested individuals and organisations across the case studies and elsewhere, to share good practice in the use of communication tools to deliver transport policies and plans, including links to partners in the USA, Central and Eastern European Countries and Iceland.
6. To produce guidance, best practice and resource materials for organisations and transport professionals in the field of communication, marketing and community development.
7. To actively exploit the project results in all European countries, through both existing city co-operations networks and the network developed during the project lifetime itself.



  PROJECT CO-ORDINATOR  : Transport & Travel Research Ltd

  PARTNERS :                      

 

  • Transport Studies Group, University of Westminster 
  • Hampshire County Council 
  • Hertfordshire County Council 
  • Langzaam Verkeer 
  • Komitee Milieu en Mobiliteit or Committee for Environment and Mobility 
  • Consultores Em Transportes Inovação e Sistemas S.A. 
  • Aristotle University of Thessaloniki
  • Agenzia per i Trasporti Autoferrotramviari Del Comune Di Roma 
  • Asstra-Associazione Trasporti
  • Citta di Torino 
  • Forschungsgesellschaft Mobilität - Austrian Mobility Research 
  • Ayuntamiento de Vitoria-Gasteiz 
  • CH2MHILL 
  • Uniunea Romana De Transport Public 
  • Gestionnaires Sans Frontieres 
  • Regia Autonoma De Transport in Comun Constanta 
  • Interactions Ltd 
  • Communauté Urbaine de Nantes
  • Société DÉconomie Mixte Des Transports De LAgglomération Nantaise 
  • Centre DÉtudes sur les Réseaux, Les Transports LUrbanisme et Les Constructions Publiques 
  • T.E.Marknadskommunikation A.B. 
  • Gävle City, The Technical Office 
  • Socialdata Institut für Verkehrs- und Infrastrukturforschung GmbH 

 


PROJECT START DATE : 1st November 2000 DURATION : 36 months
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